What is Design Management, is it management or design or management of designers, or management of design process and develop a close-to-concept model or prototype! I am really trying to find out the meaning of it in true senses, as design and application of it is an ever-evolving process. Within a large design group you are likely to encounter two distinguishing career goals: designers who want to manage others and designers who don’t want to be managed or want to manage. In both cases, the opportunities may exist beyond the design organization. Product Leads may opt to pursue more direct product ownership by absorbing business responsibilities and becoming business/product owners in the Product Management organization. Strategic Designers may instead expand their skills to include new business growth and move into Product or Corporate Strategy groups. The diagram below illustrates these potential growth paths as well as those found within the design group (red lines).

(with inputs from Luke Wroblewski, a prolific writer and design strategist)